Sunday, October 9, 2011

The Greatest Movie Ever Sold (2010)

Director: Morgan Spurlock. 90 min. Rated PG-13. Documentary.

The setting is paradoxical: Spurlock is making a documentary about the advertising world, to put the whole co-promotion/product placement process to shame - but is looking for one of those same advertisers to sponsor this film via product placement! And we're the audience to this search. He eventually succeeds to find 8 companies to self-depreciate (or actually self-promote) themselves by this film, and there are some eye-openers on the mind-controlling advertisement busniness, but I found the immense time allotted to Spurlock's search boring, and somewhat ... self-promoting. Nothing compared to his previous film, Supersize Me.

Mo says:


  1. This movie just didn't have enough content to be a feature film, but he had to stretch it out to make it so because of his contract with the sponsors.

  2. Agree. I think the whole sponsor search thing was a gimmick to lengthen the movie - and then give it an intellectual facade to say: "Look what a crazy thing I'm doing!". You may recall "Supersize Me" also used the same method to grab attention.