In a post-Nolan period, when superhero movies are becoming darker to succeed, imagine how silly an ant-sized superhero could turn out. So the genius trick to pull it off was: present it as a comedy in the first place! The plot is structured similar to Iron Man, but a comedy writer (Wright), a comedy director (Reed), and a comedy star (Rudd) create a light, funny, energetic action film, that nicely blends in with the rest of the already fatigued Marvel universe, and works. The kind of superhero movie we loved as kids, unfortunate to have been slapped with a PG-13.
Favorite quote: "That's a messed-up looking dog!"
PS: Watch how nicely they incorporate this with the Captain America films, during both opening and post-credits sequences.
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