Common point of Bruno and Borat: both were disgusting. Difference between the two: Borat was funny. Apparently Cohen didn't get why Borat was such an ingenious effort in comedy: he gave an exaggerated description of Americans' mental image of foreigners, then showed Americans weren't much better off themselves - and therein delivered a poignant message. Bruno offers such a bizarre and unrecognizable portrait of a homosexual, it makes the character look like a cretin. The final failed attempt to save the movie (pushing famous singers into the last scene) proves how distressed the filmmakers were. Don't waste your time.